Guided brief

Give the generator enough context to find true north.

A strong brief names the change, why now, who is affected, which leaders must coordinate, and what success or constraint is already visible.

Weak

“We need better collaboration.”

Better

“We are redesigning how product, sales, and customer success coordinate enterprise launches because handoffs are slowing revenue and frustrating clients.”

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Hypothetical starting point for discussion, not a final strategy.